Your AI back-office team, run for you.
Every enquiry gets a reply drafted within minutes, your pages get steady content every week, and leads get followed up until they reply. No new hire and nothing to learn. You approve, we operate, you get the results.
The back office never stops. Your team does.
Most owner-led SMEs don't lack customers. They lack the hours to answer every enquiry, post every week and chase every lead.
Enquiries go unanswered
Messages arrive on WhatsApp, your website, Instagram and Facebook at night and on weekends, and wait until someone is free.
Social accounts stall
Content gets pushed back when the week gets busy, so your pages go quiet just when people are checking you out.
The pipeline depends on luck
Without someone doing outreach and follow-ups, new business depends on referrals arriving on their own.
AI assistants draft. We run them. You tap approve.
We set up a team of AI assistants trained on your business, operate them for you every day, and send every draft to a private live dashboard. Nothing goes out in your name until you approve it.
Onboard
A 45-minute call to collect your FAQs, price list, brand voice, ideal customer and do-not-say list.
We set up
We connect your channels using role-based access and signed written consent, and configure your assistants.
You approve
Approve, edit or reply to drafts with one tap. Only replies you've pre-approved (e.g. standard FAQs) go out automatically.
We tune
Your dedicated operator tunes the assistants every month, with a weekly summary and a monthly report.
Start with one engine, or get the full team.
Customer Desk
- AI replies on WhatsApp / web / IG / FB using your FAQs, prices and policies
- Lead capture and qualification
- Hand-off to you
Content Engine
- Topic research and scripts
- Up to 8 short videos + 12 posts a month
- Scheduling
- Comment / DM triage
Lead Engine
- Prospect lists and personalised outreach
- Automatic follow-ups
- Reply sorting
- Meetings booked into your calendar
Full Team
- All three engines
- Shared lead tracking
- Monthly strategy review
Setup (one-off): S$2,990
Minimum term is 3 months, then month to month with 30 days' notice. Third-party costs (ad spend, WhatsApp/Meta message fees, AI usage above an agreed fair-use limit, paid tools) are billed at cost or paid directly from your own accounts. Prices exclude GST if applicable.
CLIENT
PRICING
60-day pilot on one engine, at founding-client pricing.
In return, we ask for a monthly 20-minute feedback call and permission to publish an anonymised or named case study only if you're happy with the results. Before you start, we agree in writing how success is measured, what happens after the pilot, and any usage limits. Pilot terms agreed in writing before you start.
What you get
- A private live dashboard where you approve, edit or reply to drafts and see enquiries, posts, leads and results
- A weekly summary and monthly report (enquiries handled, response time, posts published, replies, meetings booked)
- Draft-first by default: nothing is published or sent without your approval, except replies you've pre-approved
- A dedicated operator (us) who tunes the assistants every month
What you provide
- Signed written access consent, plus role-based access (not passwords where the platform allows it) to your social pages, WhatsApp Business, email domain and calendar
- Your FAQs, price list, brand voice, ideal customer and do-not-say list (a 45-minute onboarding call)
- Approvals within 1 business day (the faster you approve, the better your results)
- A named contact for questions the AI shouldn't answer
Run by Shan Wee, tested in my own Singapore businesses first.
I built this AI back office to keep up with enquiries, content and follow-ups in my own Singapore businesses, and I approve its drafts every day from the same dashboard you'd use. Continuar Labs runs that setup for other owner-led SMEs. I'd rather show you how it works on a call than make claims here.
Your accounts. Your data. Your approval.
You own your accounts, content and customer data, and you can revoke access at any time. Our system setup, prompts and workflows remain our intellectual property, so you see the results and the dashboard, not how it's built.
We act as your data intermediary under a written data-processing agreement. Your customer data is used only to serve your business and is deleted or returned when you leave. Marketing follows consent rules, Do Not Call Registry checks for consumer calls and SMS, and the Spam Control Act for bulk email. Outreach respects each platform's terms of service.
The assistants never make promises on prices, contracts or medical/legal/financial matters. Those go to you.
We don't work with direct competitors of our own businesses (property agencies, recruitment agencies, event-ticketing/RSVP platforms, SEA market-entry consultancies). One client per niche per area on request.
Questions owners ask
Will the AI send things in my name without asking?
No. We're draft-first by default: nothing is published or sent without your approval, except replies you've pre-approved, such as standard FAQs.
Do I need to learn any software?
No. There's no new hire and nothing to learn. We run the assistants for you. You approve with one tap from a private dashboard.
What do you need from me to start?
Signed written access consent and role-based access to your social pages, WhatsApp Business, email domain and calendar; a 45-minute onboarding call for your FAQs, price list, brand voice, ideal customer and do-not-say list; approvals within 1 business day; and a named contact for questions the AI shouldn't answer.
How long do I have to commit?
The minimum term is 3 months, then month to month with 30 days' notice. For the founding-client pilot, the length, success measure and what happens afterwards are agreed in writing before you start.
What isn't included in the monthly fee?
Third-party costs such as ad spend, WhatsApp/Meta message fees, AI usage above an agreed fair-use limit and paid tools. They're billed at cost or paid directly from your own accounts. Prices exclude GST if applicable.
Who owns my accounts and customer data?
You do, and you can revoke access at any time. We act as your data intermediary under a written data-processing agreement, and your data is deleted or returned when you leave.
Can the AI answer questions about prices, contracts or legal matters?
The assistants never make promises on prices, contracts or medical/legal/financial matters. Those are handed to you.
Do you work with businesses in my industry?
We don't work with direct competitors of our own businesses (property agencies, recruitment agencies, event-ticketing/RSVP platforms, SEA market-entry consultancies), and we can offer one client per niche per area on request.
A 15-minute call to choose your first engine.
Tell us where the back office hurts most. We'll show you how the dashboard works and which engine to start with.
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